Research

Youth Culture is a Media and Research company.

Youth Culture Research

Youth Culture Research has been conducting research with tweens, teens and young adults since 1993. Our research digs deep and unearths insights from a seemingly opaque youth landscape. It began as input for editorial content and style, but has since evolved into custom and syndicated research into the youth market. Clients include but are not limited to: Sony, George Brown College, West 49 and Nokia.




Youth Culture Research has been conducting research with tweens, teens and young adults since 1993. Our research digs deep and unearths insights from a seemingly opaque youth landscape. It began as input for editorial content and style, but has since evolved into custom and syndicated research into the youth market. Clients include but are not limited to: Sony, George Brown College, West 49 and Nokia.

Youth Culture Research offers a full selection of market research opportunities for clients such as: online panels, online focus groups and online surveys, provided by experienced professionals who deal exclusively with the youth market.

Youth Culture Research provides a solid foundation and current understanding of the Canadian youth market. Our knowledge is comprised of a combination of quantitative and qualitative research. The pursuit of these two disciplines provides a balance of rigorous data and insightful perspective that we leverage into a strategic ability which is unique in the Canadian marketplace.

For more information on Youth Culture Research, contact Joanna Whitney

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Find Out Why Youth Buy
Youth Culture and Generation 5 team up to create Youth Uncensored. Become a Youth Expert, Stay Informed, See the Future…

Largest Canadian Syndicated Youth Study
In September 2010 Youth Culture will team up with Generation 5 to produce the most comprehensive, exclusively Canadian, youth study of its kind. We will connect with 10,000 young people between the ages of 13 and 24 to understand the power of youth in the market place.

The Cause Report
Young women (13-24) are concerned about the environment and suggest that it take top priority when it comes to government and corporate spending. Spending habits are definitely swayed in favour of companies who support social causes. Find out which companies they applaud, where they get their information from and more!

The Family GPS
A new Nickelodeon research study, titled “The Family GPS,” reports that the generation gap is a thing of the past as today’s increasingly multi-generational American families are united by an expanding set of values and converging tastes.

Youth Culture Research: Beauty Survey – results are in!
Youth Culture Research is proud to 
announce the results of its 2nd annual favourite beauty brands survey in the 
March Break issue of Vervegirl Magazine. We surveyed 900 young women between the ages of 14-24, 
to uncover their beauty regime and spending habits.


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