Description
Properties"Studies have proven that 75% of teens read magazines and that magazines appeal to younger adults."
Source: Print in the Mix, The Twenty Tweetable Truths About Magazine.
"According to recent analysis by MediaPost, over the last decade (2000-2009) the total audience for leading consumer magazines, as measured by Mediamark Research and Intelligence, has increased by about 8%."
Source: Print in the Mix, Magazine Audiences Increase 8% This Decade.
"More than half (56%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to research from Affinity’s VISTA Print Effectiveness Rating Service (2005-2008)."
Source: Print in the Mix, Consumers Take Action Based on Magazine Ads.
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