Raise awareness of the relaunch of MGA's MyePets.com 3D website.
HOW WE DID IT
By incorporating MGA's 3D technology, B-ZONE Magazine created 3D artwork along with a contest call out that ran in 100, 000 copies of the September 2009 issue. The added bonus of inserting 3D glasses brought further attention, awareness and interaction with the print and online version of the contest. Tweens were asked to draw their favourite MyePets character for a chance to win a series of stuffed toys.
Youth Culture properties involved were B-ZONE Magazine and B-ZONE.ca.
RESULTS
- 100,000 impressions
- 100 mail in contest entries
