Raise awareness and connect the youth with opportunities to speak out about important issues through a multi-layered campaign that included, print, on-line and an in school tour.
HOW WE DID IT
Youth Culture created a dynamic four page teacher’s kit, complete with activities for teachers to engage their students. Online-Banner ads drove traffic to the contest where students entered their ideas on how to change the world, for their chance to win. Vervegirl recruited 4000 students within 10 schools to implement a philanthropic program. With the expertise of a major PR agency, the media and educational needs were not only met but exceeded client expectation.
Youth Culture properties involved were Vervegirl Magazine and Vervegirl.com
RESULTS
- Increased awareness about Motorola’s Raise Your Voice
- High response rate from principals, teachers and students
- Enthusiastic participation from the in-school tour
- Total impressions for the program 1,500,000
