Clients: Wal-Mart

Vervegirl has taken a step further this year with its strong focus on Gadget Girl which has multiple vendors involved to deliver a clear message of technology available at Wal-Mart! The Vervegirl team worked directly with the vendors freeing up the buyer's time and specifically negotiated with the vendors and developed the creative. In addition, Vervegirl created a banner which tied in with our website. I believe this reached out specifically to a demographic of teenagers in school to influence their purchase decision of electronics at Wal-Mart.

Mark Barretto, Buyer for Computers, Accessories, PC Utility Software and Digital Media, Wal-Mart