Youth Culture Group

Profile

Youth Culture Group is a media corporation privately owned by Youth Culture Inc.

The mandate of the group is to develop media brands and media properties for free circulation to the youth market allowing corporations to communicate, advertise and promote to Canadian youths.

The group uses its own market research activities to continually develop its media properties and offers their advertising clients the opportunity to communicate to the youth market.

Client List

Youth Culture Group works with Fortune 500 companies and lively independents across Canada.

Our active client list includes:

P&G, L'Oreal, Garnier, Johnson + Johnson, Gillette, Kao Brands, Colgate-Palmolive, Unilever, Saputo, Bayer, Bonne Bell Company, Wal-Mart, Rogers, Ripzone, Sugi Shoes, Biersdorf, MadCatz, Andi Footwear, Chattem, MGM Home Entertainment, EMI Music Canada, EA Games, Microsoft X-Box, Nintendo, Sony Playstation, Ubisoft, 20th Century Fox, Paramount, Bell Cycling.

Brands with active media include:

Ban, Secret, Neutrogena, Venus Vibrance, Color Pulse, Lady Speed Stick, Vita Gloss O2, Rogers Wireless Pay As You Go, Rogers Firefly, Powder Room, Panoramic Curl, Nivea for Men, Lever 2000, Clean & Clear, Always, Phiso-Derm, Secret Platinum, Milk 2 Go, Calgon, Midol, Fructis.

Community

Youth Culture Group is a proud supporter of Kids Help Phone and ABC Literacy Program.

Pocket History

Founded in 1993 as a magazine publisher Youth Culture Inc has a long relationship with schools across Canada and corporations, government organisations and agencies targeting youths.

Watch magazine was our first magazine distributed to high schools. Our second magazine venture was Bang distributed to elementary and junior high schools.

The company is owned by it's current President and CEO, Kaaren Whitney-Vernon. Following the classic "I liked the company so much I bought it" approach, Kaaren, working as Director of Sales, saw an opportunity to develop the group's revenue base and expand the access to the youth market through the separate magazines for girls - Verve - and for boys Fuel.

As Verve magazine blossomed, the brand was trademarked and Verve became Vervegirl with the addition of the website vervegirl.com

In response to growing requests from the advertising client base Youth Culture Group launched Bangzone magazine for tweens distributed through elementary and junior high schools.